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Koeppel Direct Celebrates 20 Years of Direct Response Sales and Brand Building
Leading Direct Response Media Buying Agency Marks Platinum Anniversary
July 7, 2015—Koeppel Direct, a leading direct response advertising agency, celebrates its 20th year this month. The Dallas, Texas-based agency specializes in television, online, print and radio media buying, and direct response marketing and campaign management for both national and local campaigns.
"Our enduring success is a tribute to our clients and their belief in direct response marketing as a powerful catalyst that drives not only awareness, but sales and ROI," remarked Founder and President Peter Koeppel. "This milestone would not have been possible without the commitment and excellence of our staff, which is unparalleled in the industry."
Koeppel founded the agency in 1995 after experiencing frustration amid an agency culture that valued winning awards over delivering tangible results. His namesake agency began with a watershed campaign for a hair restoration client that became a pop culture icon. Over the past two decades, Koeppel Direct has managed hundreds of millions of dollars in media and campaigns across every conceivable category. Those categories include automotive, beauty, diet and fitness, financial services, healthcare, packaged goods, sporting goods, technology and travel.
"Direct marketing has certainly evolved since we started in 1995," Koeppel commented. "But we have evolved with it and will proactively continue to do so, making sure that our clients are ready to engage their target consumer, wherever that may be."