Lockard & Wechsler Direct (LWD) Names Asieya Pine as President

IRVINGTON, NY – Lockard & Wechsler today promoted Asieya Pine to president of the full-service direct marketing agency. Pine joined the agency in 1999 and most recently held the position of executive vice president, managing director. Pine will work with CEO and Founder, Dick Wechsler, as well as the Executive Team and assume responsibilities for daily operations, strategic planning, business development and client service. 

Members of the Executive Team include Jane Fischbein, chief financial officer; Rene Munoz, executive vice president, director; Carolyn Sura, executive vice president, media director; Ben Speight, executive vice president, client service and Ms. Pine. 

According to Wechsler, “Agencies need to constantly retool, not just to stay current, but to redefine the cutting edge. Asieya has a brilliant combination of energy, drive and vision. She  has earned the confidence and respect of our clients and staff. And perhaps, most importantly, she’s passionately committed to personal and professional principles that shape our culture. I am so excited to see where she takes us. ” 

“I am both proud and humbled to accept this promotion today. Over the past 15 years, our forward thinking has grown LWD in size, billings and prestige to become the No. 1 agency in our area of specialization,” Pine said. “I’m excited by the opportunity to work alongside our highly accomplished executive team to continue to grow our business and our clients’ businesses. I know there is no limit to what we can achieve in this ever-evolving media marketplace.” 

Pine earned an MBA from Pace University while working full time at the agency. She resides in Briarcliff Manor, NY with her husband and three children. 

About Lockard & Wechsler Direct 

Founded in 1967, Lockard & Wechsler Direct (LWD) is a fully integrated direct marketing agency. LWD serves clients with its robust media and creative capabilities supported by a research and analytics tool chest that includes proprietary media planning and buying technology. In the past 15 years, LWD billings have grown from $20M to $450M. For more information, please visit www.lwdirect.com