Lockard & Wechsler Direct (LWD) Promotes Eddie Wilders to Senior Vice President, Research and Analytics

IRVINGTON, NY – Lockard & Wechsler Direct (LWD), a full-service direct marketing agency dedicated to tracking, analyzing and optimizing their clients’ media investment, announces the promotion of Eddie Wilders to Senior Vice President of Research and Analytics. Wilders, who has been with the company for 13 years, previously served as Vice President, Director of Research. 

“Eddie is the architect of our research and analytics group,” said Dick Wechsler, Founder and CEO of LWD. “Under his direction, his team has become an integral part of every client we serve and every new business opportunity we pursue.” 

Wilders manages the research and analytics group of LWD. He and his team provide clients with post-buy analytics including impressions, ratings data and reach/frequency analysis. He evaluates media landscapes for current and potential clients that will deliver the most efficient programming. Of particular note is Wilders’ stewardship of the agency’s proprietary integrated media attribution system, SmartMatch™. 

According to Wilders, “Integrated marketing now rules the day. Understanding the impact of one media channel on another, like television on mobile and the web are critical to media optimization and ROI analysis. That’s the focus of SmartMatch and our entire research and analytics team.” 

Prior to LWD, Wilders worked at Mindshare as a spot broadcast negotiator and JWT as an assistant spot negotiator. Wilders graduated with a Bachelor of Arts degree from the State University of New York at New Paltz. He resides in Pleasantville, NY with his wife and new baby girl. 

About Lockard & Wechsler Direct 

Founded in 1967, Lockard & Wechsler Direct (LWD) is a fully integrated direct marketing agency. LWD serves clients with its robust media and creative capabilities supported by a research and analytics tool chest that includes proprietary media planning and buying technology. In the past 15 years, LWD billings have grown from $20M to $450M. For more information, please visit www.lwdirect.com.