- Overview and Issues
- Self Regulation
- Industry Guidelines
- Consumer Information
- Copy Review Service
- Membership Overview
- Become a Member
- Committees and Councils
- ERA Europe
- Diamond Partner Program
- Recognizing Members and Volunteers
- Member News
Mike Constantino Joins Brand New Media as Managing Director, Philippines
SINGAPORE/MANILA/SYDNEY/LOS ANGELES, 10th February 2015 – brand new media (BNM) names experienced industry veteran Mike Constantino as Managing Director of its operations in the Philippines. Mike possesses over 18 years of experience in various strategic and creative disciplines covering media, digital and marketing.
His most recent role was as Country Sales Director of Yahoo Philippines, where his responsibilities spanned across sales and revenues, content marketing, business development, events, advertising, public relations, among many others. Mike was instrumental in posting record numbers in revenues and audience as the company expanded into tentpole events like the Yahoo Celebrity Awards and various key partnerships – from content and above-the-line to long-term partnerships with the region’s key agencies and advertisers.
Prior to Yahoo, Mike was the Marketing Head for Asia Pacific at ABS-CBN Global where he expanded The Filipino Channel’s footprint to countries like Singapore, Guam, Hong Kong, Korea, Taiwan, Indonesia & Cambodia, resulting in a 25 per cent increase in subscriber base across the region. Mike started his love affair with Digital when he joined Level-Up! Games as Business Unit Head for Casual Games in 2006. He currently sits as Director in the Internet and Mobile Marketing Association of the Philippines (IMMAP) for two years running.
In his new role, Mike will be responsible for overseeing the management of the BNM business model as the company launches and expands in the Philippines. The company recently announced a partnership with TV5 under MediaQuest Holdings to launch a multi-channel internet television network in the Philippines, to go live this April. This partnership will also be establishing a state-of-the-art digital production studio to cater to the high volumes of specialty content required for the emerging digital media industry in the Philippines.
“Of all the many products I’ve handled and marketed over the years, Content remains the closest to my heart. The mix of creativity, marketing and now optimization and targeting through relevant data is a potent one – only BNM can deliver such an unbeatably complete solution. I’m looking forward to filling the content void in the Philippines, making BNM the go-to premiere Content Marketing, Production and Multi-Channel Network outfit in this market and beyond. With our partnership with MediaQuest, the possibilities are endless,” says Mike.
Mike is set to lead alongside Damien Bray, BNM’s Global Development Director as well as Emmanuel C. Lorenzana, TV5 President and Chief Executive Officer. Mike will be supported by Brand New Media’s Asia regional team including Nick Fawbert, BNM Asia MD.
Damien comments, “Mike is a great addition to our expanding Brand New Media family, as we launch into our second Asian market, after Singapore. I’m excited about the opportunity this presents for our existing and new clients, to ensure BNM delivers the most cutting edge content marketing solutions in the region.”
“His well-rounded experience covers traditional and digital media, agencies, broadcasting, strategic planning, business development and events. I look forward to working with Mike in delivering innovative cross-platform content marketing solutions for brands, and help grow and strengthen the landscape of online video and digital media consumption in the Philippines,” adds Lorenzana.
For more information, please visit www.brandnewmedia.com.au
About Brand New Media
Brand New Media is a global digital media company with offices and dedicated studios operating across Australia, Asia, North America and Europe.
At Brand New Media, we own, create and operate digital channels for the world’s leading brands and broadcasters. Brand New Media’s channelPLAY platform delivers content and channels to all devices, anywhere and anytime. Our integrated marketing solutions drive content consumption and revenues from both traditional and new data-driven advertising models.
Brand New Media owns and operates Brand New Studios, a leader in format development and production services for brands and international broadcasters.
Brand New Media takes a brand new approach to content and distribution…because at BNM we think. create. connect. www.brandnewmedia.com.au
TV5 is the television arm of MediaQuest Holdings Inc., the multi-media organization and investee company of PLDT’s Beneficial Trust Fund. It broadcasts to over 32 stations nationwide, as well as overseas through the Kapatid TV5 Channel.
For more information, please contact:
Marketing Manager, Asia
+65 9003 6685