- Overview and Issues
- Self Regulation
- Industry Guidelines
- Consumer Information
- Copy Review Service
- Membership Overview
- Become a Member
- Committees and Councils
- ERA Europe
- Diamond Partner Program
- Recognizing Members and Volunteers
- Member News
Omni Direct Expands Management Team
Hispanic Media and Marketing Agency Announces Senior Level Hires to Support Company’s Rapid Growth
Miami - (July 07, 2015) - Omni Direct, a leader in U.S. Hispanic direct response marketing, adds new members to its management team to meet an expanding market demand for Hispanic media and marketing services. The company welcomes Michele Fumerton as Senior Lead, Media Services; and Paul McIntosh as Lead, Client Operations.
“We continue to experience strong growth and are committed to delivering the same level of expertise, attention and results that our customers expect from us,” said Denira Borrero, COO of Omni Direct. “With over forty years of combined experience in Hispanic marketing, media and direct response we are delighted to have both Michele and Paul help us drive unprecedented success across all of our clients’ campaigns.”
Michele Fumerton as Senior Lead, Media Services will lead campaign media strategies and planning, as well as spearhead innovative integrated media plans. Michele joins Omni Direct with over 20 years of brand and direct response media experience in both the Hispanic and general market. Prior to joining Omni Direct, Michele held various executive level positions where she led major media campaigns including: Save the Children, Hair Club for Men, Amnesty International, MetRx Vitamin Shoppe and many more.
Paul McIntosh joins Omni Direct as Lead, Client Operations. He is responsible for leading the implementation of back-end efficiencies and maximizing ROI of each campaign. Paul boasts extensive experience in U.S. Hispanic call center services and direct response implementation models. Prior to joining Omni Direct, Paul was the COO of Allegro call center and previous to that held management positions at Iceland Health, Nextel and West Teleservices.
For more information about Omni Direct and their U.S. Hispanic DRTV expertise, please visit http://www.omnidirect.tv.
About Omni Direct
Established since 1999, Omni Direct is the nation’s leading U.S. Hispanic full service direct response marketing company. With the experience of launching hundreds of successful DR campaigns to the Hispanic market for Fortune 500 companies, DR industry leaders and entrepreneurs alike, Omni Direct uses a best practices approach to campaign set-up, launch and management. Offering services from creative production and media buying, to managing call center and web optimization strategies; Omni Direct’s focus is on delivering measurable and sustainable return on investment by boosting results across all critical campaign elements. The company prides itself on its long standing reputation of delivering and sustaining high level results while maintaining the utmost integrity.
# # #