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Quigley-Simpson Names Harpreet Ahuja as Executive Vice President of Media
LOS ANGELES – Advertising industry veteran Harpreet Ahuja has joined Quigley-Simpson as its new executive vice president of media. Ahuja will oversee all media planning and buying for the Los Angeles and New York-based agency, which has annual billings of $500 million and a staff of more than 150 employees.
“Because Quigley-Simpon’s brand response advertising relies on precise media planning and buying to drive ROI, we needed an executive with extensive experience who could seamlessly work across advertising platforms and the digital spectrum,” said Quigley-Simpson CEO Angela Zepeda. “Harpreet Ahuja has some of the strongest credentials in the business, and we’re extremely excited to have him join our management team.”
Ahuja is a seasoned media professional, having managed integrated global communication campaigns for some of the world’s leading brands, including Microsoft, Procter & Gamble, Kraft Foods, Abbott Laboratories, Cathay Pacific, LucasArts, among dozens of others. He has built a reputation in the industry as a “new media guru,” given his strategic capabilities and expertise in the continuously evolving digital and social spaces.
Ahuja previously served as managing partner and global managing director for Mindshare in Los Angeles, where he led the Cisco business, as well as projects for Cisco’s Linksys and Webex divisions. Previous to that, he was senior vice president and group communications director at Universal McCann in San Francisco, where he led cross-platform planning teams and oversaw billings of $500 million. While at McCann, his key accomplishments included creating and spearheading several major integrated consumer and B2B campaigns for Microsoft, which ultimately earned him an “MVP” Service Award from the company.
Prior to that, Ahuja was senior vice president, group account director at Initiative in Los Angeles, where clients included Gateway, Hitachi, Kashi Cereals and LucasArts, among others. In addition to fundamentally rebuilding computer giant Gateway’s media mix and $140 million media spend, he also provided integrated strategic oversight to the agency’s online division, leading all digital efforts for 15 different brands.
Other prior positions held by Ahuja include media director at Goodby Silverstein and Partners, and vice president/director at MediaCom. He started his career at Grey Advertising, where his clients included Con Agra, Dannon Water, M & M Mars, Kraft Foods, Procter & Gamble and the American Egg Board.
Ahuja earned a Master’s in Marketing Communications from Emerson College in Boston, and a Bachelor’s in Economics from the University of Delhi in India.
“This is an opportune time to be joining Quigley-Simpson, whose star just continues to rise,” said Ahuja. “I’m thrilled to be part of such a creative environment, and have the opportunity to work with some of the most talented professionals in the industry.”
Established in 2002, Quigley-Simpson is a full-service, integrated advertising agency and the pioneer of Brand Response Advertising. A strategy, creative, media, digital and analytics powerhouse, Quigley-Simpson is dedicated to driving ROI and delivering results through creative executions and accountable advertising that is constantly measured, analyzed and optimized. Headquartered in Los Angeles with offices in New York, Quigley-Simpson employs a team of more than 150 industry professionals. Quigley-Simpson’s client roster includes industry leaders and household names in financial services, consumer products, utilities and the Internet.
For more information regarding Quigley-Simpson, visit the company’s website at www.quigleysimpson.com.
For More Information, Contact:
Nerissa Silao, DDK Communications