R2C Group Awarded Provide Commerce Account


PORTLAND, Oregon – October 23, 2014 – R2C Group announced today that, after an informal review, it has been awarded TV Agency of Record for Provide Commerce, premier gifting company delivering flowers, chocolates, gift baskets, and unique personalized gifts through brands including ProFlowers, Shari's Berries and Personal Creations.

R2C Group will begin work immediately providing brand strategy, analytics, media planning, buying and optimization for its primary brands, while simultaneously working on new creative and production for Valentine's Day and Mother's Day campaigns.

This is a return to a previous relationship for R2C Group, which handled the Provide Commerce account from 2007-2011. R2C launched the first ProFlowers and Shari's Berries TV campaigns, while lowering the overall cost per order and scaled the media.

“We are thrilled to bring Provide Commerce and ProFlowers back to our agency roster,” said R2C Group CEO Michelle Cardinal. “Together we have a history of building the gift-giving business through our transactional brand building model, and we feel this exemplifies their faith in us.”

“Provide Commerce is pleased to select R2C Group as our TV agency of record for our major gift-giving brands, ” remarked Senior Director of Acquisition Marketing, Nick Fairbairn. “Our mission is to deliver a ‘wow’ experience that puts the customer at the forefront of everything we do. Our advertising strategy needs to deliver on that customer-centric thinking while remaining accountable with returns. We are thrilled with the expertise R2C Group brings to the table, helping us evolve our model to keep up with the ever-changing demands of the market place while driving our business forward.”

As the nation’s largest independently-owned, full-service direct response agency, R2C Group specializes in transactional brand building. For clients who want to build their business quickly, R2C Group deploys its strategic media capabilities and results-focused creative approach to generate transactions daily, while simultaneously building a strong brand.

About R2C Group:

With over $400 million in billings, R2C Group is the largest full service direct marketing agency in the US. Founded in 1998, the agency has an award winning track record in creating compelling messages that inspire action and build brands. R2C Group combines creativity with sophisticated tools, leading-edge technologies, media and analytics for an innovative approach to advertising called Transactional Brand Building. R2C Group delivers accountable advertising for clients including: bareMinerals, Bissell, Christian Mingle, Consumer Cellular, Humana Healthcare, Kimberly-Clark, TaxACT.com, Web.com, among others. R2C Group has offices in Portland, San Francisco, Philadelphia and Providence and is led by Founder and CEO Michelle Cardinal. More information is available at http://www.r2cgroup.com

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