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REVShare Parent Media Properties Holdings Adds to Team to Fuel Growth of Admore Programmatic TV Platform
Veteran Ad Executives Jay Goldstein, Robert Rothfarb and Karen Lisbon Join Company While Shaia Ash Promoted in Latest Demonstration of Automated TV Platform Adoption
NEW YORK, NY, November 18, 2014 – Media Properties Holdings, whose investors included The Carlyle Group and HIG Ventures, today announced three new hires and a promotion to bolster the AdMore and REVShare platforms.
Jay Goldstein and Robert Rothfarb join as Director of Sales for AdMore, the programmatic TV buying platform. Karen Lisbon takes the Vice President of Media role and Shaia Ash is promoted to Vice President, Media Sales with both executives working on the REVShare and AdMore Platforms.
“This new injection of talent confirms our strategy of creating a more data driven TV buying marketplace,” said Brendan Condon, CEO of Media Properties Holdings. “These four executives bring their deep knowledge and industry-wide contacts to both the REVShare and AdMore business.”
Jay Goldstein, formally Director of Sales for place-based network Vector Media and Robert Rothfarb, previously a sales exec at Reach Media, are the new Director of Sales for the AdMore programmatic platform. Goldstein, based in New York, and Rothberg, based in Los Angeles, will be working with agency trading desks and brand marketers and will report directly to Sean King, AdMore’s Chief Revenue Officer.
Karen Libson, the new Vice President of Media, joins REVShare from the Media Design Group where she was Director of Media since the company launched in 2008. She will be responsible for yield optimization and analytics for the AdMore programmatic and REVShare CPA platforms. Libson will report into Stephanie Hanson, SVP Media Relations.
Shaia Ash is promoted to Vice President, National Sales. A seven year vet of the company, she most recently was Director of Accounts. Ash will also report into Hanson. Ash will continue to be charged with growing media partnerships with television stations and station groups, national cable networks, MVPDs and cable interconnects, as well as syndicators.
REVShare optimizes and distributes TV commercials across its national network and provides documented engagement. With its proprietary technology, CPA Metrics™, REVShare is uniquely able to target premier dayparts, as well as translate the efficiency of CPA schedules by delivering traditional viewership metrics.
AdMore is the nation’s largest automated TV buying platform reaching more than 110M households across 200 DMAs. AdMore, a division of REVShare, optimizes TV campaigns that empower brands to more effectively and efficiently reach a targeted audience at scale. AdMore’s patented technology provides marketers and media buyers with real-time campaign analytics along with Nielsen-verified audience and ratings measurement. AdMore’s optimized, data-driven TV buying solution provides value to both television networks and national advertisers.
REVShare is a TV advertising network that brings the accountability of internet advertising to TV. REVShare was founded in 1992 and is a Media Properties Holdings company whose investors include The Carlyle Group (www.carlyle.com) and HIG Ventures’ HIG Growth Partners (www.higventures.com). The company has relationships with more than 1200 local market television stations, national cable networks, cable systems, cable interconnects, and syndicators that provide television time to REVShare clients. REVShare continues to lead the industry in the evolution of television advertising with the recent launch of AdMore, an automated TV buying platform. AdMore’s patented technology provides marketers and media buyers with real-time campaign analytics along with Nielsen-verified measurement at scale. For more information on REVShare and AdMore, visit www.revshare.com.
About Media Properties Holdings:
Media Properties Holdings manages and owns an array of media companies that provide automated and programmatic buying, lead generation and CPA TV advertising. Media Properties Holdings investors include The Carlyle Group (www.carlyle.com) and HIG Ventures’ HIG Growth Partners (www.higventures.com). Our companies are leaders in their sectors and are run by seasoned experts in their industry. MPH companies provide advertising solutions across a variety of consumer sectors including consumer packaged goods, retail, health care, fitness, financial services and automotive. For more information, visit www.mph.tv.
Lauren de la Fuente
Principal, Pearl Street Marketing