Thane Direct Names Guillermo Martinez As Director Of Sales, Latin America

Guillermo MartinezTORONTO — Thane Direct has appointed Guillermo Martinez as Director of Sales, Latin America, effective immediately.

Based in Thane’s Toronto headquarters, Martinez will be involved in the coordination of retail and direct response distribution on behalf of the company’s growing roster of proprietary and third party products.  Martinez reports to Daniela Todorovic, President of Thane Direct.

Martinez joins Thane Direct from Minus Forty Technologies Corp. where he served as Vice President of Sales for the Georgetown, Ontario-based foodservice equipment manufacturer.  He previously served as Exports Development Manager for Hardt Equipment Manufacturing Inc. in Montreal and as Corporate Account Manager for PC Mall, Inc., also located in Montreal.    He began his sales and distribution career with Seguros BBVA Bancomer, Mexico-based banking and insurance provider; serving as Territory Sales Representative in Puebla. Martinez earned his Bachelor of International Trade from Instituto Politécnico Nacional where he graduated with honors, and his Masters of Business Administration (MBA) from HEC Montréal through an exchange program with EM-Lyon in France.

“Guillermo joins Thane Direct at a time of continued expansion of our Latin American sales, marketing and product development operations.  We look forward to adding his impressive sales and marketing experience in one of the most important regions of the world to our company,” said Todorovic. 

About Thane Direct:

Headquartered in Toronto, Thane Direct is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and housewares product categories. Thane Direct's distribution network spans the globe in well over 100 countries across the most prominent markets, as well as corporate subsidiaries, strategic partners and distributors.

 

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