Thane Direct Names Helen Wilkinson As Managing Director of Thane UK

Wilkinson To Helm Thane-Owned Subsidiary’s Expansive Sales and Marketing Operations Serving the UK Market

Helen WilkinsonLONDON — Thane Direct has named Helen Wilkinson as Managing Director of Thane UK, the company’s subsidiary office serving the UK market.

Based in London, Thane UK handles all channels of retail and direct-to-consumer distribution on behalf of Thane’s extensive portfolio of proprietary products as well as a wide range of popular products from third-party clients. 

In her new position, Wilkinson will oversee Thane UK’s extensive distribution operations, including the customization of Thane’s catalogue and third party licensed product for localized direct marketing, retail  sales and online marketing throughout the UK.

Wilkinson brings to her management role with Thane UK a career that spans over 20 years in key aspects of product development, sales and marketing.   She joins Thane UK from Buzz Direct Marketing, a recognized specialist direct-to-consumer agency founded by Wilkinson that provides campaign management, interim management and business development to a number of large, profitable home shopping businesses across the world. Prior to Buzz, Wilkinson served as Chief Executive Officer of TV Shop UK Ltd, where she developed the company that was later acquired by Guthy-Renker Corp.   During the previous ten years of her distinguished career she was a founding member and later Managing Director of Insight Music, a pan-European music label developed to provide a direct to consumer sales outlet for Universal Music. Her career began with Time Life where she served as a marketer there and in the financial services sector.

“Helen brings unparalleled product marketing experience and an impressive track record of sales success to her leadership role with Thane UK.  As Thane Direct continues to further expand its product catalogue and global operations, we are fortunate to attract seasoned professionals such as Helen to our management team.  The UK is a highly significant market for Thane, and we look forward to benefiting from Helen’s vast experience to help drive our UK operations to next levels of success,” said Amir Tukulj, Chief Executive Officer of Thane Direct. 

About Thane Direct:

Headquartered in Toronto, Thane Direct is a global leader in the multi-channel direct marketing of consumer products in the fitness, health & beauty and housewares product categories. Thane Direct's distribution network spans the globe in well over 100 countries across the world’s most prominent markets, as well as corporate subsidiaries, strategic partners and distributors. All marketing channels are maximized which include direct response TV, home shopping networks, catalogues, retail, print advertising, credit card inserts, and the Internet. Thane develops and acquires products and distribution rights, arranges low-cost manufacturing, and then markets its products through its various distribution channels.

# # #

CONTACT:           

SSA Public Relations                              

Steve Syatt

ssyatt@ssapr.com