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Verifi Names Neil Smith Regional Head of Issuer Sales & Partnerships for UK & EMEA
Industry Veteran to Lead Verifi Expansion in New Markets
LOS ANGELES, CA – Verifi, Inc., the leading provider of payment and risk management solutions for card-not-present merchants, today announced the appointment of Neil Smith as the Regional Head of Issuer Sales & Partnerships for the UK and EMEA regions.
In his new role, Neil will execute Verifi’s International expansion within the UK and the EMEA. His responsibilities will include overseeing the development and on-boarding of new Issuing banks and partnerships to Verifi’s award-winning Cardholder Dispute Resolution Network™ (CDRN).
Verifi’s CDRN platform processes hundreds of thousands of cases monthly and provides merchants and issuers unmatched protection through near real-time collaboration for both fraud and non-fraud chargeback disputes. CDRN’s patented “closed loop” process integrates directly with top card issuers and redirects disputes from the issuer to the merchant for resolution before they escalate and become chargebacks. Everybody wins. Merchants avoid costly fees, fines or penalties while issuers support cardholder satisfaction through timely resolution, as well as lower operating expenses.
Based on its proprietary “closed loop process,” CDRN is widely considered the most accurate and collaborative network solution for fraud and non-fraud disputes. Leveraging timely and dispute data directly from the issuers, allows CDRN to prevent chargebacks and avoid paying for false alerts that do not become chargebacks, result in lower profits due to excessive refunding or don’t prevent the chargeback in the end.
“Neil’s expertise and acumen will play a pivotal role as we continue our international expansion in the UK and beyond,” said Matthew Katz, founder and CEO of Verifi. "We will look to Neil to educate and inform both issuing banks and new partners in these markets of the CDRN difference and advantage. We are aggressively investing in US network expansion and key international markets to greatly increase the protections and benefits CDRN offers cardholders, merchants and issuers alike."
Mr. Katz added: “Our goal is to build the broadest, highest quality and most collaborative, global ecosystem that serves all parties’ interests. In support, we make it easy to participate in our network and our model has always remained uniquely “no cost” to issuers.”
Neil joins Verifi from Proxama, where he served as VP of European Sales and Business Development. He brings 23 years of experience and expertise in the payments industry including, but not limited to, Chip & PIN, PCI DSS and Loyalty Management. A specialist in fraud, risk and compliance, Neil has held senior positions with Fidelity National Information Services, Visa and First Data Corporation. Additionally, he was member of a number of key business consultancy firms including The Business Performance Consultancy Group and the International Investor.
Verifi serves a broad and growing base of customers ranging from early stage to Fortune 500 merchants and top tier issuers.
Verifi, an award-winning provider of end-to-end payment protection and management solutions, was founded in 2005 to help merchants effectively manage the payments challenges they face every day. Verifi helps merchants safely process payments, combat fraud, prevent and resolve costly chargebacks, as well as increase billings and keep loyal customers. Our best-in-breed solutions and white glove support are trusted by a wide range of industries from emerging companies to the Fortune 500. Headquartered in Los Angeles, California, we process more than $20 billion transactions annually and currently serve more than 8,900 accounts globally. For more information, visit: www.verifi.com.
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