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Wharton Business Radio to Interview Direct Marketing Thought Leader Peter Koeppel
CEO and Founder of leading direct response television agency will explore the theme of measuring marketing ROI on business program "Measured Thoughts"
Direct marketing thought leader Peter Koeppel will be interviewed on Wharton Business Radio on Monday, July 20th starting at 4:30pm EDT. The program, entitled "Measured Thoughts," features Wharton Professor David Reibstein and can be heard on SIRIUS XM Channel 111. The topic of the interview will be "Measuring Marketing ROI."
Koeppel, an alumnus of the prestigious Wharton School of the University of Pennsylvania MBA program, will explain how advertising campaigns can generate a profitable ROI. The interview will reveal the secret science behind direct response marketing, and how to measure, analyze, and optimize a marketing campaign. It will explore how direct response works, and how marketers can use offline media like TV and radio to drive web traffic/sales and measure the results.
"Many executives don't realize that direct marketing has been used to advance brands as diverse as Apple, GEICO, and Mercedes Benz, while it has also been used to create awareness for online players such as Netflix and eHarmony. I'm looking forward to sharing my insights that will shed light on how marketers can harness this powerful methodology to increase leads and sales."
About Peter Koeppel
Peter Koeppel is Founder and President of Koeppel Direct, a leader in direct response television, online, print and radio media buying, direct marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses, and entrepreneurs develop direct marketing campaigns to increase profits. Peter has worked on campaigns across every conceivable category including financial services, healthcare, packaged goods, sporting goods, and technology. He is a frequent direct marketing industry speaker and editorial contributor.
About Wharton Business Radio
If you are not a Sirius XM subscriber sign up for a free trial here to listen to the interview:www.siriusxm.com/freetrial