ERA Membership
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ERA is the leading international organization dedicated solely to meeting the needs and interests of companies that have a vested interest in electronic retailing on TV, online and on radio. We are the sole voice for the true multi-channel marketer concerned with accountable advertising (direct response) and bottom-line results (ROI). ERA’s work in the industry has played a key role in its success.
We Are Committed to Our Members
ERA is committed to providing your company with unparalleled value and relevant benefits for your membership. We are also dedicated to developing a long-term relationship with your organization. To learn more about membership with ERA, including our benefits and pricing, please click here.

Special Offer for First-Time Retailers!
Join ERA Today for just $1900 for the first year and Receive a
FREE Registration to the ERA Annual Convention
Membership Costs & Payment Categories
ERA members pay dues based on their company's annual revenues derived from direct response, allowing all potential member companies the opportunity to join at a level that fits their budget. Please note that membership begins one year from the approval date. For more information or to determine your correct level of payment, please contact our membership team:
For retailers and marketers, please contact Robin Greenspan at 703.908.1036 or via email at rgreenspan@retailing.org.
For suppliers, please contact Karla Kelly at 703.908.1026 or kkelly@retailing.org
Membership Applications - Become an ERA Member Today!
All amounts are in U.S. dollars unless otherwise noted.
- Retailer/Marketer membership application (all levels) (PDF)
- Industry Supplier application (PDF)
- Cable/Broadcast Television membership application (PDF)
- Satellite/Broadcast Radio membership application (PDF)
- Latin American membership application (PDF)
- ERA Europe/European Union membership application (PDF)
- ERA Europe UK Chapter membership application (PDF)
Click here for more information on membership types and benefits and to determine your company's eligibility level.
Please Note: Subsidiaries wholly owned by a parent organization that join under the parent's name pay $1,900 dues per year. Membership dues are not tax deductible for U.S. federal income tax purposes. Dues may be deducted as ordinary and necessary business expenses under Section 162 of the Internal Revenue Code. However, five percent of funds are lobbying efforts expenditures and are not tax deductible as an ordinary and necessary business expense.
Members agree to abide by the association’s bylaws, code of ethics and self-certification program. Failure to comply with the aforementioned may result in immediate and automatic termination of ERA membership by the Board of Directors. Additionally, members agree to abide by the Electronic Retailing Self-Regulation Program (ERSP). Failure to comply with ERSP will result in immediate and automatic termination of ERA membership without consideration by the Board of Directors. Please note: your dues are not refundable upon termination. As a new (or renewed) member you will receive Electronic Retailer magazine and properties thereof as a membership benefit.