ERA Membership Overview

Make Connections That Will Grow Your Business

The Electronic Retailing Association (ERA) is the exclusive trade association representing the global $350 billion direct-to-consumer marketplace*. ERA membership encompasses all levels of direct response marketers and suppliers, from start-ups to global leaders that utilize the power of direct response marketing through television and digital media to achieve measureable and accountable results.

Our membership continues to expand as more e-commerce companies, traditional advertisers, corporate brand marketers and Fortune 1000 companies realize the effectiveness of direct response.

Savings on Event Registrations, Sponsorships, Advertising, and More

Do you and members of your staff regularly attend annual ERA events, like . . .

  • The Great Ideas Summit
  • Regional Networking Events throughout the year, such as, Network Chicago, Network NYC, Network L.A.
  • The Government Affairs Fly-In and ERSP Conference
  • The D2C Convention

If you answer "Yes," to even one of these events, an ERA membership may save your company money on event registrations, particularly when multiple people from your company attend.

What about the opportunity to gain exposure for your company through event Sponsorships or Advertising opportunities? ERA Members enjoy exclusive savings here as well.


Who Do We Represent?

ERA represents more than 3,800 individuals at 350 companies in the direct response television (DRTV) industry, spanning more than 37 countries around the world. Our members include both direct response marketers, as well as the supplier companies that support them.

Marketer vs. Supplier - Where Do You Fit?

  • Marketer - A marketer or retailer is defined as a company that markets a product, service, or brand direct-to-consumers with a CTA (call to action).
  • Supplier - A supplier is defined as a company that provides services in the direct-to-consumer industry. Services may include, but are not limited to, agencies, business services, media buying, distribution, fulfillment, production services, or teleservices.
  • Direct response marketing is a multi-layered and ever-evolving industry. If these definitions do not exactly fit your company, we're happy to consult with you on what the best fit is. Contact us at

What Can We Do For You?

If you are looking to increase your revenue, make more connections, save big on over 5+ events throughout the year, and grow your business, then you've come to the right place. We follow four core attributes that help our members grow their business to new heights:


ERA provides unparalleled access to industry leaders and influencers through our annual convention and many networking events, face-to-face meetings, personal connections, and everything in between. We provide our members with ample opportunity to engage with their current business partners and obtain new business. ERA members receive exclusive savings on all ERA events and offerings.


As the exclusive trade association representing the direct response marketing industry, we fight the battles on Capitol Hill so your business stays protected. Our advocacy team stays on top of every issue that may interfere with the way you do business today so you can sleep better at night.


Gain insight and knowledge on best practices from industry thought leaders. Our pool of knowledge is available to all members, so you can run a smarter, more efficient business.


The Electronic Retailing Self-Regulation Program (ERSP) helps enhance consumer confidence in electronic retailing by providing a quick and effective mechanism for resolving inquiries regarding the truthfulness and accuracy of claims in direct response advertising.

History of ERA

Founded in 1991 as the National Infomercial Marketing Association, ERA is the only trade association that represents the global leaders of the more-than-$350-billion direct-to-consumer marketplace. With 350 member companies in 37 countries, we represent organizations that use the power of direct response marketing to sell goods and services on television, online and on radio. Our members practice a sophisticated and accountable marketing methodology, leveraging video, audio and other mediums to compel a direct and measurable response.


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