Congratulations to the 2014 ERA Marketer of the Year Nominees!
We are pleased to announce the three finalists for the 2014 Marketer of the Year: Euro-Pro, Guthy-Renker, and Oak Lawn Marketing. The winner will be unveiled at the ERA Moxie Awards Gala on September 18 at the Wynn Las Vegas.
Euro-Pro has produced successful infomercials in the Housewares category for more than 15 years, with top-selling products that include the Shark Rotator Lift Away Vacuum, Shark Rocket Vacuum, and the Ninja Mega Kitchen System. Shark has recently been awarded the J. D. Power Award for Highest Customer Satisfaction for upright vacuums, has received numerous supplier of the year awards from top retailers such as Wal-Mart and QVC. Euro-Pro products are widely distributed at top retailers nationwide, including Walmart, Bed Bath and Beyond, Target, Kohl’s, Macy’s and other major retailers. Euro-Pro attributes its success to its effective Omni channel DRTV/retail model.
Guthy-Renker is one of the world’s largest and most respected direct marketing companies, with distribution in more than 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s leading celebrities, Guthy-Renker has been credited with transforming the broadcast direct marketing industry.
Oak Lawn Marketing
As Japan’s largest DR omni-channel marketer, Oak Lawn Marketing is the leader in the world’s second largest direct response market. The company’s consumer facing brand, Shop Japan, specializes in launching and marketing exciting new products that enrich the lifestyles of the Japanese consumer, quickly turning products into category brands and household names. The company’s omni-channel strategy involves a robust marketing and distribution network encompassing TV, online, print, retail, continuity and CRM channels to deliver a seamless and continuous customer experience. With over 130 hours of TV air time per day, you cannot watch TV in Japan without running into one of Shop Japan’s brands bringing Japanese consumers excitement from around the world.