The New Multi-Channel Imperative: How to Reduce Channel Conflict, Drive Sales and Capture Web-Empowered Shoppers
Submitted by Tom Quash on Fri, 08/22/2008 - 11:42
September 18, 2008
2:30-3:30PM Eastern time
From sellers of knock-off products to comparison shopping via search engines, there are plenty of ways for consumers to get lost on the way to your company's online checkout page. DRTV marketers must gain control. But how? This webinar will inspire you to make bold moves that increase the likelihood of multi-channel DRTV success. You'll also learn how to create stronger, more meaningful relationships with fickle, evasive customers. Isn't it time you gain control over Web-empowered consumers who are continually interrupted while on the way to make purchases?
ERA Members & Retailers: Free
Non-member Suppliers: $99
Register Now
Contact Katie White at kwhite@retailing.org or at 703.841.8284.
Speakers: Jeff Molander, CEO, Molander & Associates & Rok Hrastnik, International Internet Director, Studio Moderna
Moderator: Ed Garrubbo, CEO, Creative Commerce / Chair, ERA Board of Directors
The ERA Webinar series is sponsored by West Corporation.
