Converting Skeptics to Believers: An Enlightening Hour for the Radio ROI Obsessed!
Converting Skeptics to Believers: An Enlightening Hour for the Radio ROI Obsessed!
Discover new approaches that will help you improve ROI. In today's economy the pressure for ROI has never been stronger. If you are facing barriers to sufficient ROI, then you will want to attend this webinar. You will hear new information about how to use radio more effectively; secrets to achieving more efficient media buying that can rival DRTV and proven approaches to improve lead generation. Learn about the new Advanced Attribution Model™ for sourcing online response back to an offline channel. Find out how to use Toll-Free Numbers more effectively to optimize response. This is one webinar you can't afford to miss! Learn how to:
- Gain incremental ROI.
- Get more quality leads
- Source web leads that originate from Electronic Media
Speakers: Larry Gorick, account executive with Salem Radio Network; Andrew Gordon, founder and President of Direct Impact Group; Scott Richards, CEO of Dial 800; Bill Sullivan, President, William Sullivan Advertising, Inc.
Registration
ERA Members & Retailers: Free
Non-member Suppliers: $99
To Register, contact Katie White at kwhite@retailing.org. Or call 703.841.8284
Sponsored by West Corporation