Webinar

Thursday, March 19 from 2:30 PM (EST) – 3:30PM (EST)

Optimizing Your DRTV During A Downturn
Your 2009 DRTV Stimulus Package

The economy is in the tank, but that's actually great news for DRTV marketers. The rapidly changing media economy has had a big impact on DRTV lately, and the impact has been a positive one. Many traditional advertisers are cutting their budgets, resulting in a reduction in media demand, which creates opportunity for both Short Form and Long Form DRTV advertisers.

The fundamentals of great DRTV are the same they were years ago. The challenge is getting back to basics and understanding where all your points of leverage come into play for a 360 degree view of optimization when you need it most. This webinar will explore the "9 DRTV Secrets of Leverage", and how they work together to enhance your ROI.

The "9 DRTV Secrets of Leverage" are:        

Better Product Development and Sourcing Strategies
Magnetizing Your Offers
Persuasive Creative that Opens Wallets
New Advanced Money Saving Production Techniques
Ruthless Opportunistic Media Strategies
Response Mechanisms that Increase Response
Customer Centric Telemarketing and Conversion Tactics
Cost Effective Fulfillment Through Better Order Management
Post Order Revenue Opportunities

Learn how to leverage a bad economy and increase profits using DRTV during this fast paced webinar.

The panelists are.....
 
Andrew G. Gordon, President
Direct Impact Group LTD
 
Steven J. Edelstein, Chief Executive Officer
The Logical Step

Ava Seavey, Queen Bee
Avalanche Creative

Bret Butterfield, VP of Business Development
Power Direct

Registration
ERA Members: Free
Non-Members: $99

To Register, contact Katie White at kwhite@retailing.org. Or call 703.841.8284

Sponsored by West Corporation