Satellite/Broadcast Radio Membership

Selling time to long and short form direct response media buyers? ERA is your the industry advocate! Our self-regulation program (ERSP) is another tool to help you monitor your station’s stations DR spots and programs.

ERA's $1,500 dues category can help you get involved in the industry!

•  Gain exposure to new clients. Many ERA members are unfamiliar with the benefits of using DR radio. Help educate them through ERA's networking, exposure and speaking opportunities.
• Protect your business interests in Washington through unity with fellow members.
• Have a voice in your area of the industry by joining ERA’s radio Council or any of ERA’s various councils, committees and task forces. Members are encouraged to join as many as they wish at no additional charge.
• Meet your potential customers face to face at ERA’s year-round events with substantial savings on registration rates and exhibit booth fees at all ERA conferences and complimentary registrations to networking events and other industry shows.
• Get recognized as an ERA member with your complimentary copy and listing in ERA’s Buyer’s Guide (17,000 contacts) and Membership Directory (all 400 international ERA member companies).
• Have 20,000 c-level marketers' eyeballs on your company with 30-40 percent off advertising rates and a free subscription to Electronic Retailer magazine.
• Learn what, when and where customers are buying with the Electronic Retailing Buyer Study, the industry’s only multi-channel research, at no charge – a $500 value!
• Track industry media trends as given by the largest media buyers in direct response through ERA’s Media Performance Report Card.
• Be a part of the movement to level the playing field and remove “bad” marketers from the industry through the ERA Self-Regulation Program.